Our Story

Energy for everyone.

Energy drinks power millions of people through their day. Too many of them leave you worse off by the end of it. We started No Consequence to fix that.

Three friends sharing No Consequence cans outside at golden hour in Salt Lake City

The right boost, on purpose.

Every can is formulated with 116mg of caffeine, about one good cup of coffee. It delivers real energy without overwhelming your system, and a supplement blend of B vitamins, niacin, and taurine works alongside it to sustain your focus, smooth the boost, and take the edge off the infamous crash. Zero sugar and 5 calories, in a can that tastes like a sunrise.

The result is balanced, reliable energy that feels as good as it tastes. No crash, no compromise, no consequences.

Close-up of a chilled No Consequence Citrus Apple Sunrise can covered in condensation

Four friends in a circle raising No Consequence cans against a blue sky

Four words we hold ourselves to.

Conscious

116mg of clean caffeine, zero sugar, and 5 calories. A boost you can feel good about, every day.

Accessible

Energy for everyone. Made for real mornings, real budgets, and real life.

Vibrant

A can that looks like a sunrise and tastes like one too.

Good

Good to your body, good to our neighbors, and good to the place we call home.

Hometown Proud

Made along the Wasatch Front.

We're headquartered in Salt Lake City, Utah, and a proud member of the Utah's Own program, which champions products made right here in the state. You'll find us in coolers at the University of Utah, at Ream's Food Stores, and in Tsubaki One vending machines, with more on the way. Every can you crack open backs a hometown crew chasing a better kind of energy.

Meet the Flavors